no niche, no problem

I feel like it’s never a surprise to me any more if I meet someone new and they tell me they have a blog. Blogging has seriously exploded in popularity over the last decade or so – and I’m not in any way throwing shade because The Southern Sooner is included in all those blog-booming statistics! But with the over-saturation of blogs + social media influencing going on, everyone puts so much emphasis on having a niche in order to be successful.

I am by no means a blogging professional. I have yet to be anywhere near being able to take it full time, but I’ve seen consistent growth and have been happy with the direction that it’s taking without a niche.

related: supporting the blogger in your life | the heart behind the southern sooner

I have nothing against niches. I categorize this blog as wellness + lifestyle, but let’s be honest – it’s painfully broad category. But I really didn’t like the idea of boxing myself into only talking about certain topics. I know that it’s supposed to help readers know what to expect from you and helps with website stats and yada yada, but I feel like having to stay within certain parameters is harmful to creativity and excitement.

I’m personally a big fan of passion – if people can tell that you’re excited and truly care about what you’re writing, people will notice and continue to come back for more. It might mean slower growth over time, but I would rather be excited to post about something even if it’s the complete opposite of what I wrote about the day before than grow bored and drained of a certain topic because it’s what expected of me.

More importantly, I think, is that we’re not all given the same strengths as each other, which is really beautiful. I have friends that are incredible at talking about fashion or faith and stay within those parameters – but those are their strengths + what comes naturally to them and they absolutely slay the blogging game! Y’all really don’t know how much I would love to focus more on fashion because it is something I enjoy, and I know it really appeals to a lot of readers. I continue to hope that it’s an area I can grow into, but I know it’s not a strength of mine right now. As much as I would love to focus in on a niche that would make me “more successful,” I also know readers would be able to read right through any rigidity or obligations to post about certain topics.

So what’s my point to all this?

If you’re a blogger and don’t have a niche, don’t beat yourself up. Your blog is literally whatever you want it to be, and that’s what makes it so unique and so different from all the other blogs out there. I don’t have a niche and I’ve still managed to make it onto platforms like Like To Know It and work on brand collaborations. There are so many successful blogs that don’t have niches (The Confused Millennial is one of my favorites!) and there’s absolutely nothing saying you can’t be one of them! Focus on your passion. Be invested in what you have to say. Write what’s on your heart. Odds are, being all over the place at some point in time helps you hone in on what your favorite topics are – so just go with the flow and be consistent.

I love you, bbys! I hope I’ve left at least a couple of you encouraged and ready to take proud ownership of your non-niche blog!

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